BehaviourWorks Australia ran a series of trials with local councils and support from Planet Ark to explore what behaviour change messaging can successfully help Australians improve their recycling practices. It was the largest program of coordinated waste behaviour change trials ever in Australia. For more information on the program read the Summary Report or go to BehaviourWorks Australia's Kerbside Contamination Research page.
Webinar - Don't waste your education efforts
This webinar was recorded during National Recycling Week 2022. Planet Ark's Head of Circular Economy Programs, Ryan Collins, and BehaviourWorks' Senior Researcher, Jenni Macklin, present the findings from the trial.
Here are some of the resources that were designed for the trials.
Evidence Based Resources
Soft plastics and bagged materials
These resources were trialled in houses (single unit dwellings) and were effective:
Postcards
Bin tags
Resources based on behaviour change principles
Soft plastics and bagged materials
These resources were trialled in apartment bin bays which may be effective, but more research is needed:
It would be appreciated if you could email recycling@planetark.org to confirm use of these resources and help Planet Ark to keep a record of usage.
