Gumtree believes when we share more, we waste less. As Australia’s favourite online community marketplace, the platform offers Australians the opportunity to reduce their environmental impact and engage in the ‘circular economy’ by buying or selling pre-loved, unused, or unwanted items. 

In 2021, Gumtree became a proud partner of Planet Ark as part of its mission to educate Australians on the importance of sustainable consumer practices and encourage participation in Australia’s growing ‘circular economy’ – where materials are kept in use at their highest value for as long as possible. 

This partnership includes sponsorship of the Reuse Hub on Recycling Near You in recognition of the important role Gumtree plays in the circular economy, which prioritises the reuse of items and materials before recycling or disposing of them.  

With more than 2.8 million live listings and seven million users each month, Gumtree helps Australians divert millions of items from landfill every year.

Why is it better to buy a pre-loved item instead of buying new?

Finding new homes for unwanted and pre-loved items ensures those materials stay in use for longer, keeping them out of landfills. It also reduces demand for new natural resources and energy to produce new products. Every time you buy a pre-loved item instead of buying something new, you’re keeping natural resources in the ground and preventing greenhouse gases from entering the atmosphere!

Gumtree’s latest research report, Trading in the Circular Economy, also found Australians stand to make a lot of money through online trading with each household holding onto $5,300 worth of pre-loved, unused, or unwanted items they could sell. 

Gumtree’s annual research reports help Australians understand the potential of trading in the circular economy

Since its inception in 2010, Gumtree’s annual report on the second-hand economy has demonstrated the opportunities available to Australians when they buy and sell pre-loved, unwanted, and unused items. The reports include important data on participation rates, items diverted from landfill and insights into the motivations of users. 

In 2021, Gumtree evolved the report to include messaging and education about the important role of online trading in the circular economy. The report aims to increase the adoption of sustainable practices and encourage Australians to make smarter choices for their financial wellbeing and environmental footprint.

Download the latest report: Trading in the Circular Economy.

Sponsorship of National Recycling Week and the Schools Recycle Right Challenge

Gumtree also came on board in 2021 as a Major Sponsor of Planet Ark’s National Recycling Week. A key focus of the program in 2021 will be the role every Australian plays in keeping materials in use and out of landfill, including using online community marketplaces to reduce their impact on the environment.

Gumtree is also a sponsor of the 2021 Schools Recycle Right Challenge, which engages hundreds of thousands of students across the country in recycling education every year. With the support of Planet Ark, Gumtree this year released "Ollie and the Spectral Spectacles", a digital book that inspires children to rethink the way we understand our resources and encourages them to reduce and reuse to help them make their community and environment more sustainable. The digibook is part of Gumtree's efforts to support students and schools around Australia and is paired with a lesson plan as part of the Schools Recycle Right Challenge.