An Australian first - Free soft plastic recycling at Coles

REDcycle Soft Plastics Bin

Date: 15-Feb-13
Author: Ryan Collins

In an Australian first, The Red Group, in partnership with Coles, has developed and implemented an innovative closed-loop recycling initiative, the REDcycle program. The program is set up as a product stewardship scheme involving 10 of the biggest food companies in Australia. These companies are taking responsibility for their product packaging, and covering the costs of the collection and recycling of the soft plastics.

The program is aimed at collecting the soft plastics you can't put in your kerbside recycling bin. The processed materials will be converted into outdoor furniture and signage for schools and communities by program partner Replas. It works likes this:

1. YOU COLLECT - Collect all the soft plastics that you can't recycle at home:

  • Bread bags
  • Biscuit packets
  • Frozen food bags
  • Rice and pasta Bags
  • Confectionery packets
  • Newspaper wrap
  • Plastic shopping bags
  • Old green bags

2. YOU DROP - Drop them into the REDcycle collection bin at selected Coles stores.

3. REDcycle RECYCLES - Your packaging gets recycled into outdoor furniture for schools and communities.

Find your nearest Coles store with a REDcycle bin.

If you don't have a convenient soft plastics recycling location near you, you can mail your soft plastic to:

RED Group
Attn: Plastic packaging recycling
80C Maffra Street
Coolaroo, VIC 3048


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