Opt-in option for Sydney and Melbourne
In a move that continues to build on it sustainability credentials, Sensis is about to commence an ‘opt-in’ service for the 2011/2012 Residential White Pages® for Melbourne and Sydney residents. This means that instead of automatic delivery to every household, residents will need to order or pick-up their free copy.
Sensis was prompted to pilot this new distribution method because of changes in how people search for residential contact information. “[People are] increasingly going online or using mobile phones and personal address books to search for residential information,” said Mr Peter Barclay, White Pages® Group Manager.
“Our research also tells us that 83% of the searches conducted in the White Pages are for Business and Government contact information compared to just 17% for Residential.”
Information about how to order a copy of the residential directory will be printed on the cover and on page two of the White Pages® Business and Government directory (and is also provided below). Delivery of the Business and Government White Pages® directory will continue to be an ‘opt-out’ service, meaning that it will be automatically delivered to every household and business in Australia unless they specifically request a cancellation of their delivery.
The distribution policy for the White Pages® Residential directory to households in every other city and region in Australia remains unchanged.
“Sensis has been a partner in the RecyclingNearYou website since its launch in 2006,” say Brad Gray, Planet Ark’s Head of campaign. “The move to opt-in deliveries in Sydney and Melbourne is a great initiative in Sensis’s continuing sustainability journey.”
For more on Sensis sustainability journey visit http://about.sensis.com.au/sustainbility/environment/
How to Opt-In
The Melbourne White Pages® Business/Government Book will be distributed from 28 May 2011. From this time, copies of the Residential book can be ordered by: either: ringing 1800 008 292; visiting www.directoryselect.com.au or collecting copies from the local Australia Post outlet.
The Sydney White Pages® Business/Government Book will be distributed from 23 July 2011. From this time, copies of the Residential book can be ordered by: either: ringing 1800 008 292; visiting www.directoryselect.com.au or collecting copies from the local Australia Post outlet.
Residents outside of Melbourne and Sydney who wish to cancel the delivery of their White Pages Residential Book can do so by ringing 1800 008 292 or visiting www.directoryselect.com.au